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Franne van der Keilen, Director of External Relations
American School of The Hague (ASH)

GSO and Jon led the digitization of the Admissions Office at American School of The Hague (ASH). As part of this effort, he customized and implemented an entirely new technology platform and effectively trained key users across ASH.


During this critical project, which he completed on time and within budget, he also proposed and implemented key strategies to help strengthen best practices and ensure a strong customer journey through the entire admissions funnel.


This digitization turned out to be very timely, as ASH transitioned to both offsite learning and operations during the COVID-19 crisis.  


He also provided valuable strategic and tactical insight to the ASH Leadership Team and key stakeholders across the school on a variety of other business operations topics and practices. 


A savvy and creative design thinker, Jon is positive, flexible, adaptable, and a great team player who quickly builds rapport. I'd welcome the opportunity to work with him and GSO again soon.

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